The Bicycle Shop Marketing Lesson Once upon a time there was a shop that sold bicycles. The owner was asked who his ideal client was and he gleefully said:”We sell bicycles to anyone who is happy riding a bicycle!” However, … Continue reading →
Tag Archives: marketing budget
Are you wasting your marketing budget? One year I spent $40,000 on marketing one of my seminars. I had radio advertising, hundreds of spots at specifically advantageous listening times, local and broadsheet newspaper advertisements, TV spots, the works. If it … Continue reading →