The Bicycle Shop Marketing Lesson Once upon a time there was a shop that sold bicycles. The owner was asked who his ideal client was and he gleefully said:”We sell bicycles to anyone who is happy riding a bicycle!” However, … Continue reading →
Yearly Archives: 2016
Are you wasting your marketing budget? One year I spent $40,000 on marketing one of my seminars. I had radio advertising, hundreds of spots at specifically advantageous listening times, local and broadsheet newspaper advertisements, TV spots, the works. If it … Continue reading →
Post Election Business Opportunities Australians didn’t get to vote in the recent US Presidential Elections, but we stand to benefit more than most countries around the world from the change in government and president there, with some surprising post election … Continue reading →
PPSR Asset Protection
PPSR Asset Protection Small Business PPSR Asset Protection We live in changing and challenging times for small business. The society we live in has become increasingly litigious and insurance companies are either charging exorbitant amounts for insurance protection against litigation … Continue reading →
Passion For Your Business
Passion for your Business What would life be without passion? If you are in business, and your business is your life, as it is for most small business owners, what would life be without a passion for your business? Think … Continue reading →
In a group conversation with Robert Kiyosaki over 25 years ago, he said to us: “If you are working IN your business, be there in it, 100%. But if you are OUT working your business, be there 100% instead! Wherever … Continue reading →